226% Dental Practice Growth in 4 Months: Unicare’s Journey with GrowthPlug
How GrowthPlug’s Dental Marketing Team Helped Unicare Dentistry Fast-track Practice Growth
Key Takeaways
- Unicare Dental achieved a 226% growth in total conversions over four months by partnering with GrowthPlug.
- Targeted high-value keywords and dynamic ads were essential in attracting the right patients.
- Using negative keywords and optimized ad schedules to improve ad efficiency and visibility.
- GrowthPlug’s data-driven strategies and ongoing optimization significantly increased patient conversions.
- The campaign consistently improved engagement and conversion rates month after month.
Based in Webster, Texas, Unicare Center for Cosmetic & Implant Dentistry has provided trusted dental care for 27 years. Under the leadership of Dr. Farid Noie, DDS, the practice offers many services including cosmetic dentistry, orthodontics, and dental implants. Its dedicated team of 14 works together to ensure patients receive comprehensive and compassionate care. To further enhance the practice’s growth and market presence, the Marketing Director, Ahmed, joined in 2019, bringing expertise from both the doctor's perspective as a marketing expert.
Their practice was bringing in patients, but the Unicare team had a clear goal:
Increase dental practice growth through high-value procedures, especially specific cosmetic procedures.
“We were running ads for Veneers, and when we say the success from those campaigns, we knew we needed to expand to other procedures like implant, all-on-four, and wisdom teeth. We wanted to make sure we had the same progress with all these different targets.” said Ahmed.
To achieve this ambitious goal, Unicare partnered with GrowthPlug, leveraging its expertise in dental marketing and web optimization to drive significant patient acquisition.
Challenges to Practice Growth
Unicare faced a few roadblocks on its path to growth. The practice aimed to focus on multiple cosmetic services, targeting clients potentially worth a staggering $50,000. However, the pool of local patients seeking these procedures was limited. They had high hopes pinned on a $10,000 advertising budget and a two-week setup period.
To address these challenges, GrowthPlug helped Unicare Dental create and execute a strategic plan to maximize their advertising investment and attract the right patients.
The Action Plan
Unicare selected GrowthPlug’s VIP package which includes a comprehensive overhaul of their SEO, a customizable website. For Unicare, GrowthPlug also included dedicated Google Ads Management with a $4,500 budget as part of a tailored plan.
To ensure complete transparency in managing Google Ads, the GrowthPlug team set up everything under the client’s account, granting full access to ad analytics and performance data.
Then, the team held monthly meetings to report precisely where the ad budget was allocated and the cost of acquiring each patient. This allowed them to continuously optimize ads, avoiding the typical “set it and forget it” strategy used by other agencies.
“I’ve worked with other agencies before. It’s not about doing the job, it’s about showing the results of the job. We needed to see the leads coming in from Google Ads to turn into conversions. The GrowthPlug team has always proven their performance.” - Ahmed
Plus, unlike most competitors, who charge a flat fee and retain a significant portion of the budget or keep a percentage from each lead as a referral fee, GrowthPlug focused on actual ad spend on Google. With this setup, Unicare had full visibility into exactly how their budget was spent and benefited from ongoing ad optimization.
Step 1
First, GrowthPlug created an ad plan to fit Unicare’s needs. Once approved, the team identified essential traffic-driving keywords such as “all on 4 dental implants,” “cosmetic dentistry near me,” “braces near me,” and “teeth cleaning near me.”
Step 2
Next, GrowthPlug analyzed user behavior and discovered a significant trend: Most of the website traffic originated from mobile devices during daytime hours.
Step 3
Armed with data, GrowthPlug developed a targeted strategy to effectively reach and engage potential patients.
Strategic Execution
GrowthPlug undertook several measures to maximize campaign impact:
- Focus on high-value keywords. GrowthPlug targeted high-value keywords like “implants,” “dentures,” and others, to attract the right audience and drive conversions.
- Integrate competitors’ keywords. To avoid irrelevant clicks, GrowthPlug used competitive and negative keywords to filter out non-essential traffic, making the ads more efficient and cost-effective.
- Deploy attention-grabbing pop-up ads. GrowthPlug’s customizations allowed Unicare to create unique pop-up ads with compelling messages to instantly engage visitors and increase conversion rates.
- Create engaging ads. GrowthPlug created dynamics ads (ads that change content based on the viewer’s interests) and responsive ads (ads that adjust their size and format to look good on any device), ensuring everyone saw offers tailored to their needs.
- Study visitor demographics. By gathering data of their site visitors and demographics, the team optimized engagement and maximized conversions.
Key Findings
Several key actions were pivotal in optimizing the campaign:
- Ads with compelling copy drove conversions significantly.
- Aligning ad timing with peak mobile user activity improved engagement.
- Implementing dynamic ads site-wide effectively attracted leads across all services.
Impact of the Campaign
GrowthPlug’s strategic efforts paid off. Over the past four months, Unicare secured at least one new patient each month. Total conversions, including clicks, calls, and appointment requests, consistently increased month after month. GrowthPlug provided ongoing optimization strategies to sustain growth and capture high-intent, all-on-4 implant patients.
In fact, the campaign yielded remarkable improvements. In addition to tracking on Google Ads, Ahmed was able to track these conversions to the number of patients who were coming in for an appointment, resulting in these incredible conversion rates:
- February: 23 total conversions with a 3.66% conversion rate.
- March: 40 total conversions with a 4.96% conversion rate.
- April: 67 total conversions with a 6.58% conversion rate.
- May: Maintained strong performance with 75 total conversions and a 5.87% conversion rate.
Overall, Unicare achieved approximately 226% growth in total conversions from February to May.
Recommendations for Sustained Growth
Over four months, Unicare saw remarkable improvements in patient conversions, thanks to GrowthPlug's expert guidance and tailored strategies.
To continue this momentum, GrowthPlug recommended and implemented several key tactics:
- Submit dynamic ads for the entire site to attract leads for all services, not just implants and dentures. This broadened the potential leads and drove traffic for various procedures.
- Adjust the budget allocation, suggesting $150/day for implants and $50/day for dynamic ads across the entire website. This balanced focus and overall lead generation.
- Regularly update ad copy and keywords based on performance data to maintain high relevance and engagement. This included focusing on high-performing keywords like "all on 4 dental implants" and "cosmetic dentistry near me."
- Monitor seasonal trends, as May typically shows lower performance while July usually picks up, to optimize marketing efforts.
- Continue optimizing for mobile devices, since the majority of traffic comes from mobile users during daytime hours.
Maximize Dental Practice Growth with Data-driven Marketing
GrowthPlug’s optimization and innovative approach turned Unicare’s campaigns into high-performing assets, driving impressive conversion rates and patient growth. By leveraging detailed analytics and continual improvement, GrowthPlug has proven itself as the ultimate marketing solution for dental practices.
“Thanks to GrowthPlug, we saw a significant increase in patient conversions and overall growth. Their team always welcomed my ideas and gave me realistic expectations. I always know how much we’re spending and how much we’re getting from each campaign.” says Dr. Noie.]
GrowthPlug’s commitment to continuous optimization and adaptability in campaigns ensures sustained high performance and conversion rates. As the leading marketing solution, GrowthPlug helps practices gain new patients and outperform the competition.
Curious about your practice’s potential? See how GrowthPlug can help you achieve success like Unicare Dental. Talk to our team now.
Dental Marketing FAQs
Why is dental marketing important for my practice?
Dental marketing is crucial for attracting new patients, building your practice’s reputation, and maintaining a competitive edge. Effective marketing strategies increase your visibility, help you connect with your target audience, and foster long-term patient relationships.
What are the key components of a successful dental marketing strategy?
A successful dental marketing strategy includes optimizing your website for search engines, managing your online reputation, creating engaging content, and utilizing targeted online advertising. Additionally, leveraging intelligent analytics to track performance and adjust strategies as needed is essential for continuous improvement and growth.
Is SEO or Google Ads more important in a digital marketing strategy?
From our experience, a combination of SEO, PPC, and Google Ads provides the most comprehensive digital marketing strategy. At GrowthPlug, many dental and dental specialist clients have achieved the highest ROI and overall success using this approach.
What are the benefits of having a custom website for my dental practice?
A custom website tailored to your practice’s needs can significantly improve your online presence. GrowthPlug designs websites that are optimized for search engines, user-friendly, and equipped with features like online appointment scheduling and patient forms, enhancing the patient experience and streamlining front desk operations.
What should I look for when choosing a dental marketing agency?
When selecting a dental marketing agency, consider their experience in the dental industry, the range of services they offer, and their track record of success. Look for agencies that provide comprehensive solutions, including SEO, reputation management, online advertising, and custom website development, like GrowthPlug.
References
Benefits of Online Advertising and Google Ads. (n.d.). Google Ads Help; Google. https://support.google.com/google-ads/answer/6123875?hl=en
Meet Our Team. (2024). Unicare Center for Cosmetic & Implant Dentistry. https://www.faridnoie.com/meet-our-team/